5 tips for a perfect product launch

8 September 2014

Do you know how to successfully launch a product? It's a very tricky process that can make or break the future success of a company, so spending some time getting it right is essential.

While Apple has somewhat cornered the market for product launches, ratcheting up the tension over time until the big reveal, not everyone benefits from its budget or brand exposure.

However, this does not mean smaller firms cannot create a seamless launch that will leave customers ready to become brand advocates. Follow our top tips for success.

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