How can counter top units boost your branding?

When selling a service or product, getting noticed by your target consumer is key. But with hundreds - if not thousands - of other brands to compete against, it's easy to feel like a needle in a haystack.

Finding the right display technique that works for your brand is highly important, as not only will it set you on a pedestal before your consumers, it will also enable you to showcase your products in the most innovative way.

There are a range of point of sale display methods that can help to boost your branding, from pop-up displays and cardboard units, to floor stands and counter top units.

Each of these allows you to put a message across to your consumer that will prompt them to investigate more about the product or service you are offering.

Let's discuss how counter top display units might just be the way forward for your brand.

Location

Counter top units are smaller than floor standing displays and are designed to essentially sit on the counter and catch the consumer's attention at the point of purchase.

Display products that are well-designed or eye-catching are more likely to increase sales. Therefore, putting them in places where people can read them while they are waiting for something is essential.

Good locations to place counter top display units include by a cash desk or close to a restaurant table. Putting a unit next to the checkout means that consumers will catch sight of the product when they are stood in a queue. In turn, this will increase the chances of an impulse buy.

In his 1987 paper, Dennis Rook defined the buying impulse as 'a sudden, often powerful and persistent urge to buy something immediately'.

For example, a consumer might enter a store with the sole intention of purchasing one particular item. Whilst they are queueing to pay for the product, they will catch sight of your counter top display unit and be drawn in by its appealing design, encouraging them to pick it up and take it to the checkout.

Market

Having an eye-catching display unit is all well and good, but not if you position it inside a store that your target consumer doesn't visit.

Knowing your market inside out is key. Conduct research via social media to discover the types of places your consumers like to shop in. This way, you can ensure your display will work within a store's remit.

You may also need to consider the colours and fonts used on your unit, so that it doesn't clash or 'get lost' within a store's own colour theme.

A consumer may only spend a few seconds looking at a display, so be careful not to overwhelm them with lots of wordy information. If you get to the point straight away, your consumers will be able to make an instant decision about whether or not the product is suited to them.

So with the right location, target market and of course, design skills, your counter top display units are bound to make your businesses' revenue rise.

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