Sustainability in point of sale promotion

9 February 2015

Promotion at the point of sale is a practice that has long been recognised as important in retail, but like any form of marketing, its success hinges on how switched on the manufacturer is to ever-changing consumer trends. When talking about sustainability, however, there is a bit more at stake than just the customer's opinion of the brand - and a question of ecological and social responsibility comes into play.

This site uses cookies. By continuing your visit, you accept their use as set out in our Cookie Policy. OK